intentconnstg
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News Corp Australia supercharges data capabilities unveiling new AI technologies
News Corp Australia is supercharging its audience intelligence platform, Intent Content, with new AI technologies to provide clients with advanced data collaboration capabilities through planning, booking and measurement. This single […]
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Advertising targeting capabilities enhanced with Google PAIR and LiveRamp
News Corp Australia is enhancing its Customer Match advertising targeting capabilities integrating Google PAIR and LiveRamp ATS Direct, offering brands a powerful targeting tool. Through a single consistent identity, brands can understand customer behaviour across […]
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Tourism Brand
Tourism brand achieves 25% boost in awareness with Intent Connect’s self optimising segments.
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The Power of First-Party Data: A Guide to Elevate Ad Targeting
In the dynamic realm of digital advertising, harnessing the potential of first-party data has become a cornerstone for marketers seeking to enhance the effectiveness of their campaigns. First-party data, information […]
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Unveiling the Power of Programmatic Advertising: A Game-Changer in the Digital Marketing Landscape
In the ever-evolving realm of digital marketing, programmatic advertising has emerged as a powerful tool, revolutionising the way businesses connect with their target audiences. This sophisticated and data-driven approach to […]
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Consumer Services Brand
Consumer services brand drives 132% increase in engagement with Intent Connect’s self optimising segments.
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Pirates Media – Thomas Clarke
Using the IntentConnect platform allowed us to strategise, plan and book our clients’ media efficiently and effectively. Using the platform was intuitive, feeling like any other only digital media booking […]
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Test Blog Post number two
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Telecommunications Brand
Telecommunications brand uses Intent Connect’s BuyNow segments to drive awareness during Black Friday.
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D_Coded 2023: News Corp Lifts The Lid On Total Commerce Offering
News Corp Australia has unveiled its Total Commerce offering where media, technology and commerce converge into a single consumer experience. Managing Director, Client Product, Pippa Leary, said: “Our absolutely best-in-class […]
