Press Releases
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News Corp Australia supercharges data capabilities unveiling new AI technologies
News Corp Australia is supercharging its audience intelligence platform, Intent Content, with new AI technologies to provide clients with advanced data collaboration capabilities through planning, booking and measurement. This single […]
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Digital advertising solutions transformed with Shoppable Scrollx and enhanced Targeted Time in View
News Corp Australia today announced significant advancements across its advertising solutions with the launch of Shoppable ScrollX and enhancements to Targeted Time in View (TTIV). By strategically combining cutting-edge data insights with innovative ad […]
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Advertising targeting capabilities enhanced with Google PAIR and LiveRamp
News Corp Australia is enhancing its Customer Match advertising targeting capabilities integrating Google PAIR and LiveRamp ATS Direct, offering brands a powerful targeting tool. Through a single consistent identity, brands can understand customer behaviour across […]
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Video reach and targeting expanded with in-article News Shorts and LiveRamp Safe Haven
News Corp Australia is expanding its Total Video suite with the launch of in-article News Shorts and a new agreement with LiveRamp’s Safe Haven. This means advertisers can now reach more of their […]