Video reach and targeting expanded with in-article News Shorts and LiveRamp Safe Haven

News Corp Australia is expanding its Total Video suite with the launch of in-article News Shorts and a new agreement with LiveRamp’s Safe Haven. This means advertisers can now reach more of their target audience with captivating video formats. 

News Shorts offers mobile-first vertical videos, perfectly tailored for the digital era. The expansion of Shorts into in-article placements means vertical video ads will find even more engaged audiences directly within the articles they’re actively reading. 

Managing Director Client Partnerships Lou Barrett said: “This innovative snackable video ecosystem provides marketers more opportunities to engage customers through premium video within the News network. We’re committed to video solutions that balance innovation with privacy-conscious targeting. This expansion of our Total Video suite is a testament to that commitment.” 

News has also joined with data collaboration platform, LiveRamp, to seamlessly extend News Shorts advertising and native video content onto social media platforms. LiveRamp Safe Haven ensures a privacy-centric approach to video addressability across platforms, creating a cohesive, high-impact audience experience for advertisers. 

This new agreement allows clients to leverage the trust and transparency of News’ first-party data and video across a far reaching social landscape adding heightened addressability to the News video buying experience. 

Liveramp’s Managing Director, APAC, Melanie Hoptman said: “Creating a personalised omnichannel experience for consumers is key in today’s complex market. LiveRamp helps to power better data collaboration so that News’ advertisers can better leverage their data while engaging customers with personalised touch points across News’ properties.” 

Managing Director Client Product Pippa Leary said: “News Corp Australia’s trusted audiences and first-party data, combined with LiveRamp’s reach, create a unique advantage for brands looking to maximise their video investment. News Shorts and our LiveRamp partnership empower advertisers to achieve signal gain and reach the right audiences with the right content at the right time.” 

News Corp Australia unveiled in-article News Shorts and LiveRamp Safe Haven at D_Coded, the company’s annual digital marketing event for advertising, marketing and media executives.