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In the dynamic realm of digital advertising, harnessing the potential of first-party data has become a cornerstone for marketers seeking to enhance the effectiveness of their campaigns. First-party data, information […]

In the ever-evolving realm of digital marketing, programmatic advertising has emerged as a powerful tool, revolutionising the way businesses connect with their target audiences. This sophisticated and data-driven approach to […]

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News Corp Australia has unveiled its Total Commerce offering where media, technology and commerce converge into a single consumer experience. Managing Director, Client Product, Pippa Leary, said: “Our absolutely best-in-class […]