Shaniya Agrawaal

News Corp Australia today unveiled powerful new data capabilities to make its audience intelligence platform, Intent Connect, faster, highly intuitive and more impactful, resulting in better quality outcomes for clients. Client Partnerships Managing Director, Lou Barrett, said these enhanced tools take the guesswork out of planning, booking and measuring a campaign, ensuring brands get the…

News Corp Australia is supercharging its audience intelligence platform, Intent Content, with new AI technologies to provide clients with advanced data collaboration capabilities through planning, booking and measurement. This single platform solution is designed to meet the fast-changing needs of the market and is in direct response to evolving consumer expectations. The enhanced Intent Connect…

News Corp Australia today announced significant advancements across its advertising solutions with the launch of Shoppable ScrollX and enhancements to Targeted Time in View (TTIV). By strategically combining cutting-edge data insights with innovative ad formats, News is transforming the way brands can engage with consumers.  Managing Director Client Partnerships Lou Barrett said: “Shoppable ScrollX and the enhanced TTIV are changing the…

News Corp Australia is enhancing its Customer Match advertising targeting capabilities integrating Google PAIR and LiveRamp ATS Direct, offering brands a powerful targeting tool.  Through a single consistent identity, brands can understand customer behaviour across digital properties. This data, used in a privacy-compliant way, enables the creation of highly specific audience segments for activation within News’ premium network of more…