Diverse Audiences. Unmatched Results
Retail
Retail interested consumers who have shown recent interest in News Australia’s retail related content, including Vogue Australia, GQ Australia, news.com.au Checkout, Lifestyle and Technology, who also have a history of purchasing consumer electronics frequently based on transaction data from Mastercard and Westpac.
Health
Health interested consumers who’ve shown recent interest in News Australia’s Health Network, including Body+Soul and Kidspot content relating to overall health and wellbeing, and have engaged with or purchased health related products and experiences based on flybuys, Mastercard, Westpac and Experian data.
FMCG
Food and beverage interested consumers who’ve shown recent interest in the News Australia Food Network, including delicious, taste.com.au, Australia’s Best Recipes and Kidspot Kitchen. They are also active or new ingredient buyers based on transaction data from flybuys, Mastercard and Westpac.
Sport
Sport interested consumers who have shown recent engagement with News Australia’s Sport Network, including SuperCoach, Kommunity TV, Racenet, odds.com.au, punters.com.au, the sport sections of The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, and The Advertiser, as well as Kayo and other Sports related channels of Foxtel Media group. They have also recently engaged with or purchased sport related products and experiences based on flybuys, Mastercard, Westpac and Experian data.
Travel
Travellers and travel intenders who have shown recent interest in News Australia’s Travel Network, including Escape, news.com.au Travel, delicious. Travel and The Australian’s Travel+Luxury magazine, are regular or drop travellers based on transaction data from Mastercard and Westpac, and have engaged with travel products or travel insurance information.
Government
Government interested consumers who have shown recent engagement with News Australia’s government related brands, including the politics sections of news.com.au, The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, and The Advertiser. Intent Connect Local enables targeting at a hyperlocal level to specific electoral areas, enhancing government and political targeting capabilities.
Automotive
Automotive interested consumers who have shown recent interest in News Australia’s Auto Network, including motoring, and who are on the purchase journey of a car with data insights from Smrtr data.
Finance
Finance interested consumers who have recently shown interest in News Australia’s Finance Network, including news.com.au Finance and The Australian Business Review, and engaged with content related to business and personal finances, insurance, cost of living, taxation and more.